* About my guest:
Brendan Kane is an out of the box thinker for Fortune 500 corporations, brands, and celebrities, and a bestselling author of “One Million Followers” and “Hook Point: How to Stand Out in a 3-Second World”
* About the episode:
In this episode of Honest Conversations with Brendan Kane you will learn:
How to grab and captivate people’s attention in the 3-Second World
How to create trust in your audience
Why is “What people want” more relevant than “What people need”
How to create and test hooks for warm and cold audiences
And many more more practical tips and goodies…
And a few philosophical questions as well:
How to balance between the hook and the actual value?
Do we “increase the volume” by learning the ways to grab attention?
How to stay relevant and authentic while hitting the right hooks?
Is it manipulation?
60 billion messages each day – this is how much information we are being bombarded with each day. No wonder we loose attention in the first 3 seconds… well, unless we are hooked right away.
Check the episode and leave a ❤️ for my generous guest, Brendan Kane
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